In e-business terms, a pure play is an organization that does business purely through the internet. They have no physical store where customers can shop. The company that I would like to discuss is JDate.com
JDate is the premier Jewish singles community on the Net. As the modern alternative to traditional Jewish matchmaking, JDate is an ideal online destination for Jewish men and women to find friends, dates, and even soul mates, all within the faith. In just minutes, you can create a profile and be ready to mingle with other JDate members in your area. Their vast membership base and user-friendly interface make JDate a source of Jewish romance around the world. They are continually adding exciting new services to a list of features that includes Click! technology, video instant messaging and live chat. JDate is one of the world’s greatest online communities. They are very proud of their members who are smart, attractive, successful people from all walks of life, all professions and all ages, living life to its fullest. They’re all looking to connect, network and find romance! JDate has hundreds of thousands of members worldwide and is one of the few personals sites around that boasts a nearly perfect 50:50 male-to-female ratio.
Established in 1997, JDate has been the premier online Jewish personals community for nearly a decade. They are the modern way for Jewish people to find love. All members have to do is take the first step and become a Subscriber.
JDate is considered to fall under the subscription business model. The subscription model is a model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites. Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed, and an unsubscribed status. Membership fees to some types of organizations, such as trade unions, are also known as subscriptions.
JDate has multiple plans. A user can first sign up for free but can only test the water with Flirts, find secret admirers with Your Click, and review matches by mail. There are two other plans. The premium plan includes; get more attention with member spotlight, stand out with highlighted profile, send and receive Email, connect with Instant Messaging, meet face-to-face with video chat, enjoy full access to message boards, create customizable E-cards, join the party in the chat room, test the waters with flirts, find secret admirers with Your Click, and review matches by mail. For 6 months, the cost is $30.00 per month (one payment of $185.94). For 3 months, the cost is $39.99 per month (one payment of $119.97). For 1 month, the cost is $46.99 per month (one payment of $46.99).
The standard plans consists of; send and receiving email, connect with Instant Messaging, meet face-to-face with video c hat, enjoy full access to message boards, create customizable E-cards, join the party in the chat room, test the waters with Flirts, find secret admirers with Your Click and review your matches by mail. For 6 months, the cost is $24.99 per month (one payment of $149.94). For 3 months, the cost is $31.99 per month (one payment of $95.97). For 1 month, the cost is $36.99 per month.
Measuring the performance metrics of a company is important when evaluating the success of the business. Convenience is probably a big reason for JDate’s success. It is easier to search for partners that you may like by simply looking at their profiles. Also, since all members are supposed to be Jewish, it is very easy to eliminate any partners that are not and members do not have to worry about religious issues. Quality is another metric that measures their success. JDate has proven evidence that the people that sign up on JDate are smart and overall trustworthy people. Users take it seriously and there is a whole section on the Web site attributed to success stories. JDate may want to make sure that their Web site has easy navigation. In my opinion, nothing is worse than a complex Web site. I immediately click the X on the top right corner when I find the Web site to be difficult to navigate. Lastly, trust and credibility of the brand is an important metric to be measured to make sure consumers are having full faith that it is worth the money being spent. Once again, success stories and word of mouth can help measure this aspect. Users must have trust that members who sign up are Jewish and not lying about who they are. That is always a big problem with online matchmaking sites. JDate must consistently reassure users that the people who sign up are Jewish and are looking for their match. JDate has had very high success stories. Even in my personal life, I know of three families where their daughter has met their life partner from JDate. Positive word of mouth equals success. JDate's best way to measure their success would be through their statistics on how many people meet through JDate and stay together, through positive word of mouth and to consistently see how many subscribers they are getting a day. They can do this by checking the traffic that enters their Web site and how many new and old members they are receiving and retaining.
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