What is Behind International Advertising?
My Final Thoughts

With the increase of blogs and the expansion of developing social networks on the internet, it was a cool experience to develop a blog of my own. It was interesting to think of ways to promote the blog and see who I would network with. My blog mainly focused on international advertising and what brands and companies are doing in order to expand globally. I learned a great amount about this topic and trends happening in the global marketing world.

While reading different articles about global marketing, I found that many of my articles showed how competitive marketing often develops when expanding a company globally. This can be seen especially with what has been going on within the search engine market. When Google wanted to buy a new worldwide provider, Microsoft immediately bought a new provider. Because the expansion of the global advertising market was only increasing two to three percent a year, both companies wanted to be the first to help raise these percentages. When comparing search engines, it appears they are all playing in a game to see who comes up with the most innovative ideas to expand and make their search engines number one. It appears that as companies are advertising globally, they will have to be careful with competitive marketing, which sometimes can cause more bad then good towards a company.

Another interesting trend I saw was as countries, such as China and Japan are developing and growing, companies will hit them hard with advertising. Recently, China has had a growing demand for new things, such as the demand for electronic products. It makes sense why companies like Dell would want to expand in these new places where they will attract new consumers. Also, in places like Tokyo, Honda did not miss their chance to run their company in full capacity. It was smart for Honda to advertise their new remodeled CR-V in Japan, where it takes less gas then regular SUVs and expensive gasoline is always a worry. As developing countries continue to have a demand for newer products, the field of international advertising will increase and more companies will want to expand their products globally. It is a great way to attract new customers.

Furthermore, did anyone notice certain companies that I talked about a lot on my blog? This is the last trend that I want to discuss. Big companies like cell phone or search engines are seen as being the most popular when trying to expand globally. Most of my articles dealt with Nokia, Samsung, Microsoft, Google, and Yahoo. These companies are big brands and it is clear that advertisers want these brands to be known worldwide. I think it is important to note that no matter how much money a company has to expand their brand worldwide, it takes hard work to attract their company somewhere else. It is important to keep the brand consistent throughout the countries and to know the different target audiences there are in every single place a marketer advertises in.

The main focus in my audience research course was how to target specific audiences by using data on the internet. My topic relates to this because it is important to know the type of audience there is when trying to market in a new place. By using internet Web sites, like MRI+ or SRDS, it has become easier to do this.

Having a blog taught me about a new writing style. At first, I was very hesitant when I learned you had to write in order for people to see your personality. I found myself writing what I wanted my personality to be like, instead of letting it flow naturally. As I continued to comment on articles, it got easier to write and express my personality. Writing does not come easy for me so it was fun to be able to write in a more casual, free-spirited way.

Furthermore, I think blogs are very cool for people to express their feelings on specific topics and I think when applying for jobs, it could help show one’s personality on paper, instead of solely within a face-to-face interview, which I feel I can never truly be my complete self. I am definitely going to keep my blog updated so when it is time to find a job and the interviewer asks, "what are the kinds of things you are interested in?" I can tell the interviewer to look at my blog. This class widened my view about the online world and it helped me learn about a new topic, such as international advertising in a fun way.