Tuesday, November 6, 2007

NBC Universal Travels Abroad


NBC, one of the biggest media channels, finally moves into the international markets, calling it NBC Universal (NBCU). NBC Universal's international business is a huge priority. As the President and Chief Executive of NBC Universal, Jeff Zucker said, "NBCU recently made a major acquisition of Sparrowhawk Media, which gives us 18 feeds of the Hallmark Channel overseas, reaching 60 million subscribers in 152 countries."

The NBCU Global Networks include the Sci Fi Channel, our Universal Studio channel, and 13th Street, which is our global mystery and adventure channel, along with CNBC Europe and CNBC Asia. As Zucker continues to comment on, "...we are expanding these channels into 30 more countries over the next three years. This augments our already robust international film production and international TV production businesses, which we are also expanding.”

The company plans to spend hundreds of millions of dollars on its overseas expansion. In my opinion, NBC going global shows a sign of commitment. Even though, NBC is one of the last channels to join the international television team, it is never too late to expand globally.

Read more on this article at, "NBC Universal, late for party, joins gold rush in international television."

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