Is Yahoo dying out? Since Google, Inc. and Microsoft Corp. has risen, Yahoo's revenues has decreased. But don't get worried yet, Yahoo has planned to sell the majority of Bebo's Inc. display ad for the UK and Ireland. As stated in an article, Yahoo to sell ads for social network Bebo, this will hopefully reach around 11.6 million users per month because around 75 percent of the UK's Internet users visit Bebo, particularly 13-24 year olds.
They also plan on developing a toolbar that will enable Bebo users to monitor activity on the site even when they are not actively viewing it. Managing director of Yahoo Europe says, "Yahoo will bring Bebo advanced ad targeting capabilities, which will allow ads to be served based on what other Web sites a person has been viewing."
Yahoo is trying to invest in numerous companies in order to make its comeback. Last week, Yahoo announced it would pay US $300 million for BlueLithium Inc., a company that sells banner advertising to around 1,000 Web sites. Yahoo said in April it would buy the rest of Right Media Inc. for $680 million, which runs a marketplace for advertising to purchase space on Web sites. Bebo's direct sales advertising team, whose duties will be turned over to Yahoo, will now develop integrated marketing plans with brands and partners. The deal could be a needed boost for Yahoo.
.jpg){kind=small}
1 comment:
2 good posts - be sure to throw in some personal reaction - why you think this is important for the reader - we are showing off our powers of analysis as well as writing as research.
9 points
Post a Comment