Who wouldn't want to own the car that James Bond drives in his movie, "Casino Royale?" I know I would. The new Aston Martin DBS is the biggest phenomena in London right now. Say goodbye to Apple's Ipod music player and video Website YouTube for being on the top 500 coolest brands in Britain. Something about "Casino Royale" and this car has created extreme excitement.
"Our exciting, design- led program of new models and unparalleled attention to detail has made a major impact in the world of international culture" said by Aston Martin. It appears that international consumers are very big into detail and coolness of products. No where in this WasingtonPost article, which is called "Bond car beats Ipod and YouTube as coolest in the UK," does it mention how much this car will be, how many will be produced, and what the drawbacks are. The only thing consumers are thinking is this is the same car James Bond drove in "Casino Royale" and I want it. No matter in the U.S. or in Britain, associating a new product with something "cool" will always cause excitement.
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