Portrait of the New Media Consumer

The intense rise of technology is taking its toll on people. By focusing on the new ways people obtain their information today, such as through satellite radio, PDAs and MP3 players is making the people in our society more efficient. No longer do you see people subscribing to newspapers because you can get full access of the paper online. By looking at the sophistication and the ways we use media is helping industries learn how to target this new type of audience. For example, since mulitasking has become quite popular and being able to search what you are looking for quickly, is forcing companies to think differently and for marketers to change their idea of how to get their brands out there. As stated in the article, "it's probably more effective for brands to help them get where they want to go, rather than try to sell them something when they get there". As technology continues to blossom, a constant change in consumers will be seen and marketers need to keep up with this.