I absolutely love this Web site. I crack up every time!
Jib Jab
Saturday, October 10, 2009
Friday, October 2, 2009
After Work Friday Featuring Lolli Popitt Fashion Show and Launch Party
As an intern at the lovely JoonBug Productions, I want to promote a great event tonight. All of you should come to the Empire Hotel rooftop this evening from 5-10. The event includes: Lolli Popitt fasion show, free cupcakes from cupcakestop and an unknown pilot will be filmed at the event. Need I say more?
RSVP: Staci@joonbug.com
Show starts at 8
Sunday, September 27, 2009
Prank Calling Friends Never Gets Old
Thanks to Captain Morgan's oh so clever mobile marketing tactic, pranking your friends is back (well did it ever leave?). Captain Morgan allows you to prank a friend by sending a customized voice-mail message. Choose the bartender, cute girl, or mad boyfriend, put some basic information in on your friend and send away. Your friend will receive one of the greatest prank call voice-mails ever!
But be careful, this prank is so clever and sounds so real that when I pranked a guy friend of mine, lets just say he wasn't laughing when he found out the voice-mail he received from the "cute girl he met at the bar" was a FAKE.
Check out the site : What Really Happened Last Night
Thursday, April 23, 2009
Be Aware of Google Phishing!
CONGRATULATIONS!!!!
Dear Googler,
Your email was received and duly acknowledged. I am Francis Henson the Give-Away Processing Agent assigned for the claim process of your funds. Your winning numbers have been checked and it falls among our winnings numbers for this year anniversary give-aways. Note, No purchase of ticket was require for this draw and all Participants(email address) for the draws were randomly selected from a worldwide range of web searchers who use the Google search engine(Googler) and other Google ancillary services and this is how your email was discovered and used among others for this year anniversary promotions. On Behalf of the Screening Committee, We hereby inform you that you are therefore cleared as approved Official beneficiary of £500, 000.00 GBP (Five Hundred Thousand British Pounds) only. Your payment processing commenced immediately and your cash prize will be ready for disbursement as soon as the process is completed. In this regard you are you are required to go through the below Give-away payment options and let us know how you want your payment to be made to you.
Have you ever received an email like that? Chances are you thought maybe could it be? Did I really win 500,000 dollars? If you are like me, I was hesitate about it but it looks so real. Once I saw that they asked for personal information, I realized Google would never ask for personal information and I immediately googled searched this scam. I learned that this is a phishing email. It is completely fake but it looks real so that people will give personal information. With all good things come bad and phishing emails is one of the bad things about the Internet.
Dear Googler,
Your email was received and duly acknowledged. I am Francis Henson the Give-Away Processing Agent assigned for the claim process of your funds. Your winning numbers have been checked and it falls among our winnings numbers for this year anniversary give-aways. Note, No purchase of ticket was require for this draw and all Participants(email address) for the draws were randomly selected from a worldwide range of web searchers who use the Google search engine(Googler) and other Google ancillary services and this is how your email was discovered and used among others for this year anniversary promotions. On Behalf of the Screening Committee, We hereby inform you that you are therefore cleared as approved Official beneficiary of £500, 000.00 GBP (Five Hundred Thousand British Pounds) only. Your payment processing commenced immediately and your cash prize will be ready for disbursement as soon as the process is completed. In this regard you are you are required to go through the below Give-away payment options and let us know how you want your payment to be made to you.
Have you ever received an email like that? Chances are you thought maybe could it be? Did I really win 500,000 dollars? If you are like me, I was hesitate about it but it looks so real. Once I saw that they asked for personal information, I realized Google would never ask for personal information and I immediately googled searched this scam. I learned that this is a phishing email. It is completely fake but it looks real so that people will give personal information. With all good things come bad and phishing emails is one of the bad things about the Internet.
Wednesday, April 8, 2009
I'm Famous on Hulu
During the semester, we have discussed about social media and user-generated Web sites. Here is my 3 minutes of fame on Hulu.com.
Please Click: Jaywalking with Jay Leno
Please Click: Jaywalking with Jay Leno
Tuesday, April 7, 2009
Is JDate's Fixed Pricing Strategy Successful?
As Dan Nimer, the pricing guru states, “The purpose of price is not to recover cost but to capture the perceived value of the product.” In my Marketing on the Internet class, we discussed the different types of pricing strategies; fixed, dynamic and free.
As mentioned before on my blog, I have talked about the ever so popular Jewish online dating service, JDate and the type of business model it used. Now, I would like to talk about the types of pricing strategies it uses and the effectiveness of its strategies.
JDate appears to use a fixed pricing strategy. A fixed pricing strategy means the company charges the same for all customers. Within fixed pricing strategies there are several categories such as, markup, volume-based, bundling, and promotional. JDate uses a volume-based strategy because it establishes separate price levels based on quantity or in this case, the amount of months purchased. However, currently, it’s using a promotional pricing strategy because they have a short term discount for Passover.
The Passover special consists of paying $27.83 per month for 6 months. Normally, for 6 months, a user would have to pay $30.00 per month. This is currently its promotional strategy by emphasizing it is the best value and that the customer will save today with prices from 2004. The Passover special expires April 12 so it is a short term discount.
JDate’s volume-based pricing consist of prices that are the same for each customer but the customer can choose how many months he/she would like to subscribe for.
The premium plan consists of;
6 months= $30.00/per month
3 months= $39.99/per month
1 month= $46.99/per month
The standard plan consists of;
6 months= $24.99/per month
3 months= $31.99/per month
1 month= $36.99/per month
JDate tries to convey its users that paying for a longer month will be worth more than paying for a shorter month. It knows its users get addicted to the site and if they pay for 1 month where it will only be $46.99, in the end if they keep paying for 1 month, they will be paying more than if they decided to pay the one payment of $185.94 for 6 months. JDate does offer a free subscription; however, the user is very limited to what they can do. Being a free member on JDate, I have thought many times about paying because I feel like I am missing out on opportunities and that is exactly JDate’s plan; let users explore for free but knows it gets addicting and its users will end up paying for a subscription later on.
JDate is one of the premier Jewish singles communities on the internet with over 600,000 active JDate.com members worldwide, with approximately 300,000 in the U.S. alone. JDate averages usually over 10,000 members online at anyone time. While they receive success stories from across the county, most JDate members are found in major metropolitan areas, including New York, L.A., Miami and Chicago. Their members are well educated and upwardly mobile, with and equal female to male ratio.
Since 2007, JDate.com grew for the third straight quarter following last year’s price increase. By the end of 2008, numbers for Jewish Networks were no longer growing, noting a 5% decrease in revenue. Currently, it was reported that JDate is actually up for 8.6% for the year.
With all of JDate’s success stories, I feel like more and more people will realize that online dating is more of a norm than not. I feel that JDate should have more promotional strategy rates because at this time, as a college student, I do not feel I have enough money to spend on a Jewish dating service. I think its free trial profile is very effective because right now, I am just trying to get a feeling for JDate without having to spend a dime. It seems the prices are pretty high for not really knowing if you will end up meeting your mate but I guess it is all about taking chances. JDate can measure its success by using Google Analytics and viewing the number of impressions the site receives and checking its Click-Per-Rate; however, a fixed pricing strategy is the best way to make a profit and see if the site is successful. If the whole site was free, JDate would never capture the perceived value of the service.
As mentioned before on my blog, I have talked about the ever so popular Jewish online dating service, JDate and the type of business model it used. Now, I would like to talk about the types of pricing strategies it uses and the effectiveness of its strategies.
JDate appears to use a fixed pricing strategy. A fixed pricing strategy means the company charges the same for all customers. Within fixed pricing strategies there are several categories such as, markup, volume-based, bundling, and promotional. JDate uses a volume-based strategy because it establishes separate price levels based on quantity or in this case, the amount of months purchased. However, currently, it’s using a promotional pricing strategy because they have a short term discount for Passover.
The Passover special consists of paying $27.83 per month for 6 months. Normally, for 6 months, a user would have to pay $30.00 per month. This is currently its promotional strategy by emphasizing it is the best value and that the customer will save today with prices from 2004. The Passover special expires April 12 so it is a short term discount.
JDate’s volume-based pricing consist of prices that are the same for each customer but the customer can choose how many months he/she would like to subscribe for.
The premium plan consists of;
6 months= $30.00/per month
3 months= $39.99/per month
1 month= $46.99/per month
The standard plan consists of;
6 months= $24.99/per month
3 months= $31.99/per month
1 month= $36.99/per month
JDate tries to convey its users that paying for a longer month will be worth more than paying for a shorter month. It knows its users get addicted to the site and if they pay for 1 month where it will only be $46.99, in the end if they keep paying for 1 month, they will be paying more than if they decided to pay the one payment of $185.94 for 6 months. JDate does offer a free subscription; however, the user is very limited to what they can do. Being a free member on JDate, I have thought many times about paying because I feel like I am missing out on opportunities and that is exactly JDate’s plan; let users explore for free but knows it gets addicting and its users will end up paying for a subscription later on.
JDate is one of the premier Jewish singles communities on the internet with over 600,000 active JDate.com members worldwide, with approximately 300,000 in the U.S. alone. JDate averages usually over 10,000 members online at anyone time. While they receive success stories from across the county, most JDate members are found in major metropolitan areas, including New York, L.A., Miami and Chicago. Their members are well educated and upwardly mobile, with and equal female to male ratio.
Since 2007, JDate.com grew for the third straight quarter following last year’s price increase. By the end of 2008, numbers for Jewish Networks were no longer growing, noting a 5% decrease in revenue. Currently, it was reported that JDate is actually up for 8.6% for the year.
With all of JDate’s success stories, I feel like more and more people will realize that online dating is more of a norm than not. I feel that JDate should have more promotional strategy rates because at this time, as a college student, I do not feel I have enough money to spend on a Jewish dating service. I think its free trial profile is very effective because right now, I am just trying to get a feeling for JDate without having to spend a dime. It seems the prices are pretty high for not really knowing if you will end up meeting your mate but I guess it is all about taking chances. JDate can measure its success by using Google Analytics and viewing the number of impressions the site receives and checking its Click-Per-Rate; however, a fixed pricing strategy is the best way to make a profit and see if the site is successful. If the whole site was free, JDate would never capture the perceived value of the service.
Thursday, April 2, 2009
PerezHilton.com
PerezHilton.com is used by both the task oriented and the experiential user. Visitors come to this Web site for the task of finding out the latest gossip in entertainment. However, Perez tends to make fun of the news and this makes it very entertaining for its users. I feel this Web site is aimed more for the experiential user but it does offer news which can make it useful for the task oriented user as well.
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